Automation, artificial intelligence, robots and new technology are all terms that are creeping into everyday conversation more and more when discussing the future of the American workforce. But are these concepts really taking over everyday jobs?
Today is the first day of my doctoral journey and I wanted to be able to chronicle the motivation and passion behind my search to find a topic for my dissertation. Yes, I know…what are you doing in grad school again!? What can I say, I have a passion for learning.
A recent study by Intuit predicted that by 2020, 40 percent of American workers will be temporary employees or independent contractors. Between the entry of millennials into the workplace, and the rapid evolution of technology - the opportunity to work remotely and independently is not only becoming increasing more popular but easier to get into.
So I’m still a “newbie” to blogging and sharing but I wanted to ensure I added a post specifically about the ASA Staffing World Conference. I have an extremely unique perspective because I am a second generation staffing exec., a millennial, African-American, a woman, and I am a creative (I come from a graphic design / marketing background). The staffing industry is changing…and I happen to think for the better.
In order for you to excel at marketing (as a recruiter) you must be good at understanding your target market and educating them. In addition, you've got to know what your marketing. What's your service anyway? Are you simply promoting a job or are you promoting your service!??
We've talked a lot about the importance of connection and the words you use in job ads. One of the biggest pieces of the connection revolution is a personal connection. What I have found is that talking about a job advertisement is much more relatable, acceptable and shared on social media when it comes from a real person rather than a company profile.
Writing a job ad is all about the words you use. Literally and otherwise. With a job ad you only have a few moments to make an impression.
So what do you start with? How do you sum up a job to make the right potential applicant apply and inquire? I believe its as easy as thinking about what you perceive as interesting and important enough to read. Think about what would make you interested in the job ad. If dry, boring words wouldn't attract you, why would you start your ad that way?
This doesn't mean to forget your audience. Making your ad interesting is a big part of keeping potential applicants reading, but when you're talking to a specific industry - you still have to be the expert. Your introductory words have to be intelligent, witty, and intriguing.
Think about what it takes to make a connection with your potential applicants. Think about what it would take to make a connection to you. Its easy to assume someone is going to read your entire ad, but without a compelling hook and intro you wont have anyone to read your ad.
Being a good recruiter and staffer is all about making a connection.