Ethical Marketing & Privacy Online
As I continue to dive into social media marketing, I often wonder where marketers sit ethically with the amount of information legally available about potential customers. It is astounding how much information is shared over social media and online AND how little consumers know about their privacy as it relates to online posts.
From an ethical perspective, online marketers have a responsibility to respect privacy rights of consumers. However, the quantity and availability of public information can be overwhelming for a marketer and surprising to the consumer. According to the Privacy Rights Clearinghouse, information a public information can include photos and other media, age and gender, biographical information (education, employment history, etc.), status updates, contacts, interests and geographical location ("Fact Sheet 35: Social Networking Privacy: How to Be Safe, Secure and Social," 2016).
What are you thoughts as a facebook user and targeted consumer?
Fact Sheet 35: Social Networking Privacy: How to be Safe, Secure and Social. (2016, February). Retrieved June 9, 2016, from https://www.privacyrights.org/social-networking-privacy-how-be-safe-secure-and-social